Dual Pricing: A Simple Solution That Keeps Your Business Profitable

Educates readers about Dual Pricing, the transparent model that shows both cash and card prices to customers—offering flexibility, compliance, and fairness.

• The difference between Dual Pricing and Cash Discount.

• Why transparency matters for small businesses.

• How customers respond positively when they understand the fee.

• How to set up Dual Pricing through Varma’s POS and gateways (Dejavoo, Valor, iPOSGo).

👉 “Learn how Dual Pricing can protect your margins and build customer trust.”